✓ verified = confirmed by human source
◇ research = AI-assisted, pending confirmation
Status◇ research
Acquired
Status Detail
Company was acquired by PopCom according to CB Insights, confirming closure as a standalone entity
Exit Type◇ research
Acquisition
Subsequent Funding◇ research
$2,560,000
Received VC Funding◇ research
Yes
Current Employees◇ research
0
Peak Employees◇ research
14
SBIR/STTR Awards◇ research
None
Filed Form D◇ research
No
Used Crowdfunding◇ research
No
Notes
[Deep research 2026-04-11] Additional funding details: $50K from The Brandery (Oct 2015), $1.5M round led by Connetic Ventures including Northern Kentucky Growth Fund, K-Tech Capital, Marshall Ventures, and Rough Draft Ventures. Launched Smart Forms platform June 2017 with 70% completion rate, piloted with Fortune 500 clients (Walmart, Unilever, Volkswagen). Had 320+ customers in 42 countries as of 2017. Planned self-serve model at $49/month for Jan 2018 with 50+ pre-signups. Founders: Natasia Malaihollo (CEO), Bjorn K. Simmons (Chief Strategy Officer), Stedmon Harper (Creative Director). Headquartered at 1 Innovation Alley, Covington, KY.
[Deep research 2026-04-11]
[Research 2026-04-11] CB Insights confirms acquisition by PopCom. Total funding raised was $2.56M according to CB Insights. At peak, Malaihollo grew customer base to 2,100+ businesses in 42 countries including Google, Facebook, P&G, Unilever, Walmart, Kroger. Company featured in CB Insights expert collections for store tech.
Last updated: Apr 11, 2026 · Evidence score: 4/5